June 25, 2025
Amsterdam, Netherlands, and Brasov, Romania
Magic Lane and FLITE Unveil Partnership to Power the Next Era of Smart Bike Navigation
Highlights:
Amsterdam, Netherlands / Frankfurt (EUROBIKE), Germany – June 25, 2025– Magic Lane, a trailblazer in dynamic mapping and routing technology, and FLITE, creators of the cutting-edge FLITEDECK smart cockpit, today announce a strategic partnership to redefine navigation for cyclists.
FLITE’s FLITEDECK delivers a complete smart-cycling experience - integrating WiFi, GPS, Bluetooth, ANT+, 5G eSIM, cycling-optimized maps and navigation, integrated lights, alarm, theft protection, and a fully waterproof IP68 touchscreen - within an elegant, clutter-free design. Now powered by Magic Lane’s advanced routing engine, riders can access real-time navigation tailored explicitly for cyclists. This includes safe route prioritization via bike paths, live re-routing, and context about air quality, wind and weather.
Innovation at the Core
This collaboration brings two innovation leaders together:
• FLITEDECK , with its 180 × 70 mm customizable touch display, powerful CPU, OTA updates, 30-hour battery life, and ultra-lightweight (< 800 g) design
• Magic Lane, delivering privacy-first, cycling-specific routing that understands cycling contexts including elevation, traffic, and safety
“FLITE is exactly the kind of future-forward partner we envisioned when building Magic Lane. Our collaboration turns navigation into an intelligent cycling companion - reactive, predictive, and entirely user-centric.”
Raymond Alves
CEO Magic Lane
“With Magic Lane, we’re elevating FLITEDECK from a smart cockpit to a truly intuitive riding assistant. It’s not just navigation - its real-time adaptation tailored to a cyclist’s world.”
Matthias Huber
CEO FLITE
About Magic Lane
Magic Lane is a cutting-edge mapping and navigation platform designed for the next generation of mobility. With a flexible map engine, real-time data integration, and support for multiple transport modes, Magic Lane empowers businesses and developers to create location-based experiences optimized for speed, safety, and efficiency. Headquartered in Amsterdam, Magic Lane is at the forefront of digital mobility innovation.
About FLITE
Based in Bad Tölz, Germany, FLITE designs hardware and software to transform cycling. FLITEDECK, their flagship smart cockpit, integrates navigation, connectivity, performance tracking, and safety features into a minimalist, aerodynamic unit built for modern urban riders.