New name, new branding, new focus… same product
Magic Lane, an intelligent Maps, Location & Navigation platform for developers in cycling and micromobility
There’s a reason why we are focusing on companies in the cycling and micromobility markets. They deliver means of transport and solutions that require a different approach than the average car. For example, planning the best route changes significantly if you combine the cyclist’s weight with information about the landscape and the amount of energy available in the bicycle’s battery. Besides that, Magic Lane’s code and architecture are so clean, simple and compact that the software platform requires very little processor, energy and storage capacity. This makes it easy to apply as an embedded solution across a very wide range of devices and transport modes. A complete solution even works on low-cost platforms like a Raspberry Pi zero.
An open platform with 2,000 data sources
With an experienced team of 40 developers we built an open Maps, Location & Navigation platform, providing clients with a choice of different SDKs to create, compact and customized route and navigation solutions. The services can also be used offline. The platform uses Open Street Maps and approximately 2,000 other high-quality open source map and live data sources. It has been designed for easy integration with today’s growing stream of vehicle and driver data – covering everything from traffic, weather and air quality to personal vehicle status, fitness and physical performance.
Privacy is top priority
Our Software Development Kits shorten time to market
For those who did not know yet, the team behind Magic Lane stems from the very first route planner, formerly known as Route 66, which ran on the Mac and PC in the 1990s. Route 66 was also the first to release navigation solutions for Nokia, Samsung and HTC mobile phones. With over 30 years of experience in the Maps, Location & Navigation industry, the founders decided a few years ago to rebuild the entire software from scratch. The aim was to do this without compromise and with privacy and three other basic principles in mind: the platform must operate on minimal hardware, be fully functional offline, and be easy to integrate. The development project was carried out under the name General Magic, with the navigation app Magic Earth as a testing ground for Android and iOS. From now on, you will meet us as Magic Lane. Magic Earth will stay as our testing ground.
An experienced newcomer and challenger
The new name, Magic Lane, was chosen as a way of leaving all connotations with the past behind us. The name is also a nod to the driving force behind the company, founder and CTO Johan Lanen. This December, Johan will have been active in this industry for 30 years; he deserves the title of a thought leader in the industry. So, as an ‘experienced newcomer’, we offer companies with very specific route and navigation requirements, the opportunity to offer their own customers innovative services quickly and cost-effectively. Something that is not always possible with the more established names.